ASSET MANAGEMENT, A BRIDGE FOR MOBILISING SAVINGS TO RESPOND TO THE COVID-19 CRISIS

Pierre BOLLON Délégué général,Association française de la gestion financière (AFG) - Secrétaire général, Observatoire de l’épargne européenne - Vice-président, Observatoire de la responsabilité sociétale des entreprises - Membre, Comité économique et social européen

Thomas VALLI * Directeur des Études économiques, AFG (Association Française de la Gestion Financière.Contact : tvalli@afg.asso.fr.

In an exceptional context of crisis, the inevitable increase in public and private sector debt has been effective in the short term. But to meet the challenges of tomorrow, it is now necessary to direct the savings from individuals and institutional investors more towards strengthening companies’ equity. As a result, the asset management industry, a key driver of savings mobilisation, calls for scaling up incentives in favour of sustainable/long-term/equity savings.