Reasons Why VSEs in Morocco Choose Crowdfunding

Hibat-Allah EZZAHID * Doctorante, Hassan First University of Settat, ENCG (Morocco). Contact : hiba.ezzahid@gmail.com.

Hicham MEGHOUAR ** Enseignant-chercheur, Hassan First University of Settat, ENCG (Morocco). Contact : meghouar@gmail.com.

Our article analyzes the reasons behind the choice of crowdfunding made by Moroccan Very Small Enterprises (VSE). The study concerns a sample of 50 companies and uses two methods of analysis: lexical and thematic content analysis. According to the results, the reasons vary depending on the legal framework used by the crowdfunding platform (Moroccan law platform or French law platform). This research also illustrates how these reasons are linked to the life cycle of VSEs, as well as to the forms of crowdfunding practiced in Morocco.